We all have experienced impulse shopping. It is why stores have all the trinkets in the cashier waiting line. It's the last minute thoughts that you see, love, must have. I just experienced this in record time via twitter. Thank's to DVF's quick tweet of the introduction of their iPhone cover, I saw, I purchased in less than 3 minutes flat.
I recently have had an incident with my iPhone front screen shattering and every comment I receive is "you should have a case on it". Well personally while its not always practical, I am more about aesthetic than function and thanks to DVF I can have both!
The case was created to promote DVF's newest iPhone application where you can find runway updates, DVF video, shop finder (HELLO! best feature when in a new city), exclusive products and music. Successful companies have caught on that this is a great new way to connect to their consumer and just gives me another excuse to love my iPhone.