Frank works with a simple application process of rubbing mixture on skin on circular motions. After scrub has been applied you must leave Frank on for 10 minutes or so. This is where you get small tasks done where you can be standing naked. I caught up on Game of Thrones and painted my nails before rinsing in the shower and finding my skin incredibly soft. My skin was hydrated with no need for a lotion application before bed and not over oily where I couldn't crawl in my sheets. I didn't start using Frank with any severe symptoms but can't deny the results shared on social media by other customers. Plus, will I ever turn down soft skin? Negative.