Thursday, December 03, 2009

B Reinvented

Every brand goes through a cycle. After their initital launch there is a perception about them that is created and if we all have listened to Heidi we know that in fashion, "One day you are in and the next day you are out." To prevent the out AG Adriano Goldschmied jeans has created themselves a new image. I too myself have become reinvented by returning to my former place of employment retail department store heaven formally known as Nordstrom. This is a plus for you too blog readers as now being first hand in the line of retail I am the last thing that comes between you and walking off with those new jeans so prepare to read even more about my new obsessions.

A plus of returning to retail heaven has been learning about new launches of denim and clearly one of those was AG. All of AG jeans are made in the U.S. in their own facility in Southgate, CA. A rare find for premium denim these days. One of my favorite facts I learned about AG is that they are the only denim label that has 2 different back pockets on every pair of bottoms. There is a significant difference between their left and right pocket that creates the best illusion of your bum!

AG is reinventing themselves to a younger market and have been worn by many celebrities. Some of the celebrity favorites are the tomboy boyfriend fit and also the Premiere skinny style which is my favorite with their 7 year wash. The jean was processed and baked (yes they put them in an oven) to look as if they've been worn for 7 years. Another great part of AG's processing is their 3D whiskering. Some jeans have the whiskering on their jeans all in the wrong spot but AG has put each pair of their jeans on a human walking simulator that creates the vintage wash in the all the right places.

With this new launch of a new look, AG Adriano Goldschmied is reinventing themselves the right way back into the fashion industry. Their denim is continually being mastered to be the fest fit they can be with the best techniques and fabrics. Everyone gets a second chance and AG has gotten it right.

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