Monday, January 31, 2011

B Confident: dressbarn Dress for Success video


Finally, it is here! The first installment of the dressbarn Style Squad series. I snuck off to New York City a few months ago (here and here) for an all day shoot surprising 5 fabulous ladies with a dressbarn makeover. Joining my two other Style Squad team members Antonia Luis Rosa and PJ Gach (bettyconfidential.com) we played all day long with great pieces from dressbarn. This video is the first of four to come and where I talk to dressbarn customer Shelley about feeling confident so she can Dress for Success.

This video is just in time for the celebration of dressbarn supporting the Dress for Success program with Send One Suit weekend. dressbarn's Send One Suite Weekend running February 24-27 aims to remove a basic hurdle for those women in need seeking a job. All dressbarn locations nationwide will serve as drop-off sites for gently used suits, dresses, skirts, slacks, blouses, belts and shoes that will be used to benefit those women that need the confidence to walk into a new place of employment. dressbarn stores will also offer 15% discount to those donors that are generous to show their gratitude for supporting Dress for Success. 

Check dressbarn's facebook fan page tomorrow (Tuesday February 1st) as I will be their spotlighted blogger and answered a few more questions on my favorites and rules to fashion!



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